Lumiere
Brand identity/strategy and packaging design for a minimal and natural cosmetic brand. The project helped position Lumiére as a trusted ally for those who seek a clean and natural approach to cosmetics.
With the love of clean cosmetics, July created a clean cosmetic brand of our dreams, Lumiére. We establish a brand identity that truly resonates with its target audience. The simplicity and elegance of their visual identity, combined with their commitment to high-quality ingredients and sustainability, have the potential to disrupt the cosmetic industry and inspire others to embrace a back-to-basics approach.
Lumiére is a brand that exudes elegance, simplicity, and transparency. The back-to-basics philosophy is reflected in every aspect of the brand's visual identity, from the basic black-and-white palette to the clean and minimalist packaging. The logo captures the brand's essence, evoking the radiance and inner light that Lumiére aims to enhance in each individual.
We also hope that Lumiére's packaging is not only visually appealing but also sustainable. By using 100% PCR (post-recycled plastic) or glass, Lumiére minimizes waste and promotes a more eco-friendly approach.
The Result
A new brand identity, brand positioning, packaging, website and launch campaign that capture Lumiére’s back-to-basics philosophy
