Farmer's Yogurt
Brand identity and packaging design for the artisanal Greek Yogurt Brand. July reforms Farmer’s Greek Yogurt with a brand new tone of friendly, authentic, and nutritional as ever, reverberating through every touchpoint.
Picture this: Farmer’s Yogurt, a fictional brand founded by 2 dynamic sisters. Their goal? To create a Greek yogurt that not only embodied all the nutritional power that consumers craved but also offered a milder, creamier, and more affordable experience. Rooted in their New England heritage, Farmer's aimed to capture the hearts and taste buds of health-conscious individuals everywhere.
The Result
Through research and strategy, we developed a complete branding system that included new brand marks, packaging design with strong shelf impact, vibrant colors, and eye-catching packaging that seamlessly integrated the distinctive shape of the probiotic drink bottle; every element exuded the brand's vibrant personality.
Our designs extended beyond packaging, with us developing a storefront that showcased the products' appeal.
